Korean retailer E-Mart starts selling products from 16 Korean SME companies in Singapore today.

The move is a part of E-Mart’s plan to take Korean brands into new markets, starting with the winners of the giant retailer’s SME-support project.

The products include Mpac Plus waterproof cases for smartphones and JM Green’s  containers for storing food in a refrigerator.

E-Mart will promote the products via both online and offline sales channels across Southeast Asia.

From today until July 22, the products will be sold on Singapore’s largest online shopping mall, Qoo10.

Korea’s Small & Medium Business Corporation has teamed with I’m Startice to sell the products through offline channels as well. A pop-up store will open at Suntec City from July 2 to 8.

E-Mart will also provide consulting services for local buyers that want to sell Korean SME products.

This the third time that E-Mart, a subsidiary of Shinsegae Group, has organised such a project.