Chinese children’s apparel brand Balabala has opened its first store in Hong Kong.

A niche brand operating under Chinese fashion firm Zhejiang Semir Garment Co, Balabala’s Kowloon location will retail casual kidswear for all ages.

Leeky Li, deputy GM of Semir International Group (HK), described the move as an opportunity to bring the company to the world stage.

“Hong Kong is an international and well-developed city offering an ideal platform for us to enter the global market,” she said. “The retail market here is also very established, which means a lot of convenience for us when we set up and grow from here.”

She also noted that the Hong Kong branch will serve as a major bridge and contact point to execute the firm’s global expansion plan in terms of acquisition, joint venture and overseas franchising.

“The city is also a key sourcing centre for our group. Therefore, Hong Kong offers us numerous strategic advantages,” she said.