Hugo Boss Vietnam has opened its first standalone store for men – Hugo – at Vincom Ba Trieu, Hanoi.

Located at the front of the Vincom shopping centre, the 100sqm store displays basic items from the brand’s business and casual collections, along with Hugo’s Spring-Summer 2018 range.

According to local news source Kenh14, Vietnam is the first market to get this new concept, with Singapore to follow in September.

Photo: Kenh14