Luxury travel retailer DFS Group is collaborating with Moncler to launch a flagship Mrs Moncler installation at T Galleria, Macau, City of Dreams.
It is the first time the Italian outerwear company’s diffusion line, which features modern reinterpretations of heritage designs, is appearing on an international stage.
The seven-metre-tall installation is part of a pop-up that presents a range of women’s fashions and is expected to be a key feature of the DFS retail precinct. As part of an international digital campaign, it will feature monthly reveals of the Limited Edition Moncler Genius collection. It will also carry colour exclusives of Moncler’s Down Jacket for women and men and Moncler Genius Limited Edition monthly capsules.
Nelson Mui, DFS VP of global fashion merchandising and trends, said the collaboration would bring an innovative and exclusive experience to the store’s fashion-conscious customers.
Chairman and CEO of Moncler, Remo Ruffini, said the Moncler range incorporates mountaineering expertise with unique designs marketed for sport enthusiasts and urban dwellers.
“We are therefore delighted to unveil Moncler’s one-of-a-kind products through an equally exceptional pop-up boutique,” he said.