French parfumeur Guerlain has opened its first concept store in Asia, located at Harbour City, Tsim Sha Tsui.
The move follows the launch of the firm’s original “Guerlain Parfumeur depuis 1828” concept store in Paris, dedicated exclusively to fragrances and tailor-made products and services. The outlet allows customers to participate in a digital consultation to develop a “personal olfactory profile” and identify their own “signature fragrance”. Customers also choose their own bottle style, colour and decorations to personalise their purchase.
The concept store model is being rolled out internationally since the opening of a store in Brussels a year ago.