E-commerce platform Shopee Philippines has launched Shopee Mart, selling groceries online via smartphones.

As Shopee grows its Asian footprint – it is now operating across Southeast Asia and in Taiwan – it is expanding the services offered in selected markets. Groceries was a logical extension in the Philippines.

A raft of consumer packaged goods brands have signed up to the platform, including Nestle, Unilever, Lysol, Coca-Cola, Nivea, Colgate, Pampers, Garnier, Mamypoko and Olay.

The grocery foray was launched with a special offer to consumers of up to 90 per cent off selected grocery items, ranging from food and beverages to toiletries and skincare products from Monday through Wednesday this week.

“At Shopee, we … are committed to continuously innovating our platform in order to meet the different needs of our users,” said Shopee Philippines director Jane Lim.

“For the launch of Shopee Mart, we hope to be able to cater to users who prioritise the ease and convenience of doing their grocery shopping online, and will continue to work closely with brand partners to bring them even more value-added deals and exciting campaigns going forward.”