Chinese lifestyle brand Yoyoso has partnered with Indian retail operation Tablez to bring its outlets to India.
Ma Huan, president of Yoyoso, said Indian is one of the most important parts of the global market for the business.
“It’s a great opportunity for both Yoyoso and Tablez.”
Tablez’ parent company LuLu Group also has plans to open hypermarkets in Yoyoso’s base city of Yiwu, as well as other Chinese cities.
Tablez MD Adeeb Ahamed said: “Through mutual cooperation, we are confident that Yoyoso will bring plenty of surprises and happiness to a new generation in India.”
Yoyoso is a discount store, similar in nature to Miniso and Mumuso.