Dior Backstage pop-up opens at KLIA
A Dior Backstage pop-up store is being opened at Kuala Lumpur International Airport (KLIA).
A partnership between Malaysia Airports, Parfums Christian Dior and Colour & Fragrances, the signature black lacquer store is positioned at KLIA’s international departures as a novel cosmetics concept inspired by the theatre backstage setting.
It is the first Dior Backstage in Southeast Asia.
Malaysia Airports senior GM for commercial services Nazli Aziz said: “It is very much in line with our mission of enhancing the total airport experience by continuously introducing unique products and services for travellers.”
He added that the continued introduction of prestigious and international brands at KLIA will boost the overall retail revenue per passenger.
Sales revenue for perfumes and cosmetics is forecast to reach RM450 million (US$109.7 million) this year.
The pop-up will be staffed by a Dior stylist and a team of beauty consultants.