Small Singapore food manufacturers are set to gain easier access to the shelves of NTUC FairPrice supermarkets.

An initiative called YumSing! Has been launched allowing local companies to submit products for listing and test marketing before deciding on larger-scale marketing activity.

The program has been created in partnership with Enterprise Singapore and Nanyang Polytechnic (NYP), the latter offering counsel from academic staff on business management, marketing and e-commerce strategies.  

Under YumSing!, FairPrice is waiving product assessment and listing fees, considered a barrier to smaller players making their way onto supermarket shelves in the city.

During a launch function on Saturday, trade and industry minister Chan Chun Sing said the

Program would help local players develop markets for their products both in Singapore and abroad.

Six FairPrice stores will provide space for the new products over a three-month period: Bukit Timah Plaza, Jem, Rivervale Plaza, Singpost Centre, Sun Plaza and Tampines Mall. Sales data would be channelled back to the companies to help them evaluate volumes and pricing.They will also be listed on FairPrice’s online store.

Six food companies have been confirmed for the YumSing! program’s initial cycle.