Grooming and skincare brand House 99 by David Beckham has launched its first pop-up store in Asia at Hong Kong International Airport.

The pop up has been opened in collaboration with Beauty&You, the new experiential airport retail concept by The Shilla Duty Free.

The barbershop-inspired House 99 pop up has transformed the curated zone at Beauty&You’s largest outlet with a layout that highlights its signature product range together with unique grooming experiences, designed to attract customers by showcasing Beckham’s personal styling rituals.

Features include a “magic photo booth,” postcard mailing services, creating a new look and receiving exclusive grooming tips from expert stylists. Customers who spend HK$599 (US$76.30) or more can unlock a mystery gift promotion.

Products showcased in the pop-up will remain available for purchase at designated Beauty&You stores after the promotional period.