Korean fashion brand Chuu opens Hong Kong pop up
Edgy Korean fashion brand Chuu is set to open its first pop-up store in Hong Kong.
The FanFanChuu pop-up store opens in Shibuya 109 in Harbour City, marked by its cutesy pucker-lipped mascot Fan Fan Duck.
The Chuu pop-up store has previously appeared in the Shibuya 109 flagship store in Tokyo, and proved popular for its “-5 kg jeans” and their purported slimming effect on the wearer.
The pop-up will be located facing the street with the densest traffic around the store in an attempt to attract customers with its “adult cute” aesthetic.