In Style Hong Kong heads for Ho Chi Minh City

The Hong Kong Trade Development Council’s promotional show In Style, Hong Kong is making its debut in Ho Chi Minh City next month.

The campaign aims to highlight Hong Kong’s lifestyle and creativity; showcase the city’s branded, design-led products and its professional services; and demonstrate how Vietnamese companies could leverage Hong Kong’s advantages to expand business globally.

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Vietnam is Hong Kong’s largest export market among ASEAN countries and sixth largest export market globally, valued at US$10.2 billion last year. Vietnam is Hong Kong’s tenth largest trading partner.

HKTDC’s regional director Peter Wong said: “Despite the uncertainties in the global environment, Vietnam’s economy remains resilient. ‘In Style, Hong Kong’ aims to leverage the momentum and the various growth opportunities to strengthen the economic and trade ties between Hong Kong and Vietnam.”

In Style, Hong Kong will include a full-day symposium on business services, a two-day trade expo and a high-level gala dinner, as well as a wide array of shopping and dining promotions in the city.

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Held at the GEM Center from September 20-21, it will also include a series of business-matching activities aimed at connecting Hong Kong companies with importers, distributors, retailers, e-tailers, mail-order houses, department stores and specialty stores in Vietnam and neighbouring ASEAN countries with Hong Kong companies.


The trade exhibition will be split into zones for:

Activewear and fashion, fashion accessories, fine jewellery, watches and clocks, gourmet and delicacies, premium housewares, gifts and toys; and electronics.

Exhibitors will include jeweller Chow Tai Fook, food and beverage brand Kampery and the Hong Kong start-up creating Italian marble watches Concentri.


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