Michael Kors Malaysia is opening a runway-inspired store at Suria KLCC.
The launch is part of the US fashion label’s Runway 2020 strategy intended to modernise its business, which also includes the introduction of e-commerce and wearable technologies to the label. Designer Michael Kors’ strategy was announced last year and will involve an overhaul of stores worldwide.
Michael Kors GM Kelly Lee said the store is designed to make customers feel like they are part of a fashion show – “our shoppers will feel like they are stepping onto a runway when they walk in”.
To achieve the effect, store mannequins are positioned in line facing the store entrance as if on a catwalk, allowing shoppers to wander amongst them as they browse.
The store will also be the first Michael Kors in Malaysia to sell menswear.