Ikea Japan says it plans to expand its store network into city centres after the success of its  large-format stores in outskirt locations.

Ikea Japan K.K. president Helene von Reis said in an interview with Japan News that the company will open “many shops in Tokyo” given the city’s size.

“Then we will move into Osaka. We have to start first and understand how this works in Tokyo.”

She had earlier said during a press briefing that Ikea Japan was working hard to find the right sites in Tokyo. “Hopefully I will be able to give you some good news before this year is over.”

Ikea Japan’s strategy to head downtown is a contrast to its European experience where it has decided to close smaller city stores after an unsuccessful trial.  

Von Reis said the company recognised customer preferences are changing.

“Consumers are demanding accessibility and the value of time. It is also a fact that young people don’t have cars. That’s also a global [phenomenon].”

She said the company believes there is a lot of growth potential for the home furnishings market in Japan.