Singapore-based retail chain Toy or Game (TOG) is partnering with technology firm Data Driven Solutions (DDS) to use emerging technologies in acquiring business intelligence and studying shopper buying behaviours.
The company, which has had a presence in Singapore for more than three and a half years, has 10 stores across the country. Catering to hobbyists of varying age groups with collectible toys, trading cards and video games, it is now seeking to align itself with the national Retail Industry Transformation Roadmap, an initiative that focuses on the digital transformation of retail in Singapore.
DDS will be working with TOG to automate and realign its business processes by engineering a data mining strategy for AI-enabled retail business management and shopper behaviour monitoring.
The in-store analytics component of this big data initiative will be filled by California-based technology firm, RetailNext. DDS has installed the RetailNext analytics suite at more than 100 retail stores in Southeast Asia over the span of just one year.
