Bedding firm Reverie is moving to expand internationally via partnerships with retailers and distributors around the world.

Officials at the company reported that six new territories are about to be added to the store’s network, including India and Thailand.

Reverie’s CEO Martin Rawls-Meehan said: “The popularity of adjustable sleep systems is growing throughout the world. We see a great opportunity to increase Reverie’s reach globally by partnering with the market leaders in each region. The appetite for our products continues to grow. The key to much of our success lies in our innovative DNA, and we have the product expertise, ingenuity and team in place to tackle our growth plans.”

Leaders in the company have taken particular note of Reverie’s South Korean distributor’s marketing strategies, which has involved numerous pop-up stores at leading retailers nationally.

“Our desire to help people sleep better doesn’t stop at the US border. We are a worldwide operation, and we’re committed to delivering on our brand promise no matter the country,” said Rawls-Meehan.