Eyewear concept store Neith has recruited a team of designers to create a diffusion line offering a variety of eyewear for fashion consumers with diverging tastes.

The line (styled as “neith”) features seven distinct brands catering to a variety of market categories, from military style to high-street fashion.

The brand recently opened its first specialty shop in the I.T New Town Plaza store in Shatin, carrying mainly global designer eyewear brands. The “neith” line carries pop trend labels and is positioned as a more affordable eyewear range. To celebrate the launch, customers are offered a complementary limited-edition branded neck strap with each eyewear purchase.