Prada Sport makes a comeback

Italian luxury fashion brand Prada has relaunched its pioneering ’90s-era athleisure line.

The revival of the luxury Prada Sport line, first released in 1997, provided a significant moment at the brand’s Fall/Winter 2018 shows. Its current incarnation, rebranded “Prada Linea Rossa” after the red latex stripe on its logo, maintains its high-performance clothing standard while employing neon hues, a more streamlined silhouette and new fabrics.

Prada Linea Rossa 1

Prada Linea Rossa 2

The unisex line is designed for wear in all seasons, supported by multi-purpose fabric technology.

The line is already available in Hong Kong and Japan, and is currently featuring in a pop-up at the Shanghai Prada Rong Zhai cultural venue until September 29.

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