Second Innisfree store shows commitment to Australia

Korean beauty brand Innisfree will open its second store in Australia at Westfield Doncaster shopping centre in Victoria on October 5.

The store will feature over 600 products across skincare, make up, body care, hair care and home fragrances, which are formulated with an average of 80 per cent naturally-derived, responsibly-sourced ingredients.

The company said it will invite customers to discover some of its most-loved products, creating a customised shopping experience.

“Customers will be invited to discover some of Innisfree’s most-loved products around the world, including the Green Tea Seed Serum, Jeju Orchid Enriched Cream, Super Volcanic Clay Mousse Mask and My Real Squeeze Masks,” the company said in a statement.

Innisfree opened its first store in Australia in Melbourne Central shopping centre in June. The Doncaster store demonstrates the company’s commitment to the Australian market, according to Innisfree general manager Brian Jeong.

“We have many exciting developments planned for our Australian consumers and opening the second Innisfree store in Westfield Doncaster shows our commitment to this market,” Jeong said.


Innisfree is offering exclusive gifts and eco-friendly tote bags to the first 800 people who visit the Doncaster store and spend more than $50.

Customers who sign up to the beauty brand’s loyalty program will receive free samples with their purchase, as well as loyalty points.

This story first appeared on sister site Inside Retail Australia.

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