Online fashion retailer Zalora has released its own label, Zalora Basics.

The collection features lightweight materials in neutral colours and styles, offering women’s wardrobe essentials designed to be comfortable to wear and able to be combined to create different looks. Planned upcoming collections will feature easy-to-wear blacks, whites, navies, greys, and some elements of colour.

Zalora’s chief commercial officer Saskia Dejongh said Zalora seeks to delight fashion consumers in the region by ​creating high-quality basics that will never go out of style​.

“Through Zalora Basics, we plan to be part of every woman’s wardrobe. This collection is not about having the latest fashion trends, but owning pieces that are good quality, basic clothing with good fabrics and cuts. Our Zalora Basics also ​fulfills the needs of a growing millennial market seeking a casual luxe look.”