Brits are increasingly turning to retailers who offer self-service payment options, with 57 per cent preferring to avoid human interaction while shopping, new research shows.
Research by delivery management company Whistl found that when it comes to buying groceries, only 17 per cent consider human interaction important.
The over 45s still prefer old-fashioned service with 70 per cent of this age bracket preferring to deal with real people, compared to just 25 per cent of 18-24 year-olds.
It seems men are more likely to opt for a self-service payment option with 53 per cent admitting this is their preferred choice, compared to 47 per cent of women.
The tables turn however when it comes to customer support, with more than half of Brits preferring to speak to a real person when they have an issue.
* This article originally appeared on our sister site InsideFMCG.com.au.