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Shortened South Korea Sale Festa launches

South Korea has launched a nationwide shopping festival involving major retailers, manufacturers and traditional markets to attract more tourists and boost domestic consumption, organisers said.

The annual Korea Sale Festa offers reduced prices on items ranging from electronics and apparel to automobiles and furniture for 10 days, the organisers said.

Hyundai Department Store and Lotte Department Store said they will provide discounts of up to 80 per cent on clothing, including sportswear and golf wear.

The festival period has been shortened from the one-month duration of the two previous years in order to raise the effectiveness of the event.

Last year, the Korea Sale Festa boosted the sales of major offline retailers, including department stores, discount and duty-free shops, by 8.3 per cent to 9.43 trillion won (US$8.47 billion) during the period compared to a year earlier, according to government data based on 100 firms that provided figures.

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