French fashion label Ikks has launched in Mainland China after forming a partnership with Fung Kids.
Four stores have been opened in Shanghai and Beijing focusing on the brand’s new childrenswear line, with more planned on both the mainland and in Hong Kong in advance of a wider Asian expansion.
Ikks Group has 3600 outlets in 45 countries and reportedly plans to open 50 Ikks Paris Junior stores across China within the next four years.
Childrenswear is a new category for Ikks, founded in 1987, which has previously specialised in womens fashion. The new range was launched last month, after being developed with the help of Fung Group.
Ikks Group CEO Pierre-Andre Cauche said he hopes the Fung JV will help the brand expand its awareness in greater China.
“Developing children’s clothing in China is a long-term project. We are certain that Chinese parents will appreciate the brand’s disruptive positioning which – it should be remembered – was the first label 30 years ago to have re-imagined kids fashion to copy the adult wardrobe,” he said.