Popular Taiwanese bubble milk tea brand Tiger Sugar is set to launch in Singapore.

Queues with a minimum waiting time of an hour have been reported at Tiger Sugar locations both in Taiwan and Hong Kong. Photographs of customers enjoying the stripey brown sugar bubble milk drink have trended strongly on Instagram.

The new store will be set up in the City Hall area and is scheduled to open next month. Similar queues are anticipated for the new location.

Bubble tea has become an important trend in Singapore with 10 brands opening within the past year alone.