Restaurant operator Jumbo Seafood has opened its first franchise in Mainland China, in the city of Fuzhou.
The move signals the onset of a period of Asian expansion for the brand, which has announced plans to open five to six new franchise outlets each year, targeting Shenzhen, other mainland cities, South Korea, Hong Kong, Macau and Indonesia.
The new 13,000sqft venue at the Dongbai Centre is Jumbo’s fourth franchised Jumbo Seafood restaurant since last year, and follows the recent opening of Jumbo Seafood in Taichung City.
Other targets for immediate expansion include Thailand and Singapore. A spokesperson for the brand noted:
“We project that Jumbo would add two new Jumbo Seafood outlets in Singapore – one Jumbo Premium Seafood outlet in Ion Orchard shopping mall and another potentially in the upcoming Jewel Changi – and one new Chui Huay Lim Teochew Cuisine outlet over the next 12 months.”
Jumbo operates 15 Jumbo Seafood restaurants across Asia.