Li-Ning Pakistan has made its debut with a flagship in the capital city of Lahore.

The Chinese sportswear and accessories giant says the new Gulberg flagship, opened late last month, signals a nationwide expansion in the territory following the introduction of Li-Ning products in resellers earlier this year.

Pakistan’s international badminton champion Mahoor Shehzad has been made the face of the brand in this market.

Li-Ning was founded by its namesake, a prominent Chinese gold medallist athlete in 1990, before becoming one of the world’s largest sports apparel brands.

Li-Ning operates more than 6400 stores and outlets worldwide.