No Signboard Holdings has entered into a master franchise agreement with South Korean Haimarrow Food Service and US firm HFS Global to develop and operate Mom’s Touch chicken and burger restaurants in Singapore and Malaysia.

The group has been granted the right to operate the South Korean chain in Singapore and Malaysia for a period of 10 years – with an option to renew for another 10 years – from the date the group’s first Mom’s Touch restaurant commences operations (or on 2 January 2019, whichever is earlier).

The company’s initial plan is to launch eight Mom’s Touch restaurants in Singapore and Malaysia within the first three years of the franchise agreement.