Shake Shack has confirmed its long-ago leaked debut in Singapore, the US restaurant chain announcing overnight it will open at the new Changi Jewel shopping centre under construction.
“We’re comin’ to the city where east meets west!” the company announced.
As predicted back in March, Shake Shack Singapore will be launched through its South Korean franchise partner SPC Group, which operates Paris Baguette in the city. SPC has 6000 stores from 30 brands around the world, including seven Shake Shacks in Seoul.
“We are executing our strategic plan in Asia with plans to launch in Singapore, Shanghai, and Manila next year,” said Michael Kark, VP of global licensing with Shake Shack in the US.
“For years we’ve been looking for the right opportunity to enter the Singaporean market given its regional importance, and we’re thrilled to have found the right strategic partner and an ideal launch location. Our Shake Shack Singapore flagship site will be in the stunning Jewel Changi Airport, home to more than 2000 trees, harkening back to Shake Shack’s birthplace in New York City’s Madison Square Park.”
The chain debuted in Asia at Tokyo’s Gaien Park in 2015, and since then has expanded to include 10 Shacks in Japan, seven in South Korea, and one in Hong Kong operated by a subsidiary of Dairy Farm International. A second Shake Shack in Hong Kong will open soon in Pacific Place.
Shake Shack Singapore says it intends to work with local suppliers and producers to create “a one-of-a-kind Shack for the Singapore community”. The menu will feature signature items including the ShackBurger, Shack-cago Dog, crinkle-cut fries, beer, wine and frozen custard ice cream.