Jil Sander opens new format in Tokyo

German fashion label Jil Sander has introduced a new store format in Tokyo.

The Onward Luxury Group-owned brand has inaugurated the new 268sqm flagship in the fashionable Omotesando district with a redesigned interiors concept that will be used to revamp the label’s existing stores worldwide.

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The new store interior design is the work of British architect John Pawson, who has adopted the minimalist essence of the brand’s fashion aesthetic in the new format – using limestone and cherry wood features and a large glass facade – and showcasing just one or two looks at a time.

Jil Sander operates 11 stores worldwide, including a flagship in Paris. A new opening in Moscow is planned for next year.

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