Chinese streetwear e-commerce platform Yoho! has raised tens of millions of dollars in an E+ financing round from C Ventures.

The funding comes as Yoho! is partnering with Hong Kong’s K11 art mall to build its offline retail capacity. Both K11 and C Ventures were founded by Adrian Cheng. The funds will be used to increase its omni-channel retail layout, develop new vertical media content and develop local fashion brands.

Yoho!, originally a fashion magazine, opened an offline flagship in Nanjing last year and launched a boutique in Shanghai last month.