International luxury tea brand Tea WG has launched a pop-up store at Elements Tsim Sha Tsui.

The mahogany-themed store reminiscent of the European aristocracy offers buyers deluxe tea gifts, packaged tea leaves and a range of tea accessories. The pop-up is timed for the Christmas season with a special offer available before October 21 of a complimentary tea bag gift with a purchase of $168 or more.

The Tea WH brand originated in Singapore and is known for its blended & infused teas, its direct-from-origin importing practice, and its hand-sewn tea bags.

Tea WG is marking its 10th anniversary this year by releasing a ‘haute couture’ collection of exclusive seasonal tea blends reflecting the company’s “global expansion and cosmopolitan appeal”.

Tea WG claims to be the first brand in the world to infuse style into a teacup in the form of the Haute Couture Tea Collection, which mirrors the concept of the fashion calendar, introducing trendsetting creations four times a year, in line with the seasons.

“We draw inspiration from the most coveted trends, observing the latest in style, design and cultural shifts from our travels,” says Taha Bouqdib, Tea WG president, CEO & co-founder.