Maison Kitsune plans ambitious Asian rollout

Parisian ready-to-wear label Maison Kitsune has announced plans to expand in Asia.

The firm is targeting €100 million in sales with an ambitious store rollout in the region, as well as establishing a genderless label and branded hotel in Bali. It already operates 16 stores in Paris, the US, Japan and Hong Kong, with a product line carried at 400 additional stockists.

On Friday, Maison Kitsune will open its first flagship and cafe in Seoul, partnering with South Korean conglomerate Samsung. Next year, the brand will open in Indonesia and greater China, where it plans to open more than 50 stores within the next four years.

Japanese fashion group Stripe International took a minority stake in the company two years ago, helping the firm achieve €40 million (US$46 million) in sales last year.

Co-founder Gildas Loaec says the company is at a turning point.

“We have a good momentum and a lot of followers; we want to expand our growth further. Within the next five years we aim to generate €100 million in annual revenue.”

You have 7 articles remaining. Unlock 15 free articles a month, it’s free.