Canadian clothing manufacturer Canada Goose has opened its first Hong Kong store.
Located in the IFC mall, the inaugural greater China store follows a partnership struck in May with Alibaba to launch the brand on the mainland.
Canada Goose’s CEO in China Scott Cameron said the brand chose to open in Hong Kong because of its status as China’s fashion capital, as well as its strategic location between the mainland and the rest of the world.
The brand’s new 2018 fall products are available in store as well as its classic down jacket and “Fusion Fit” collection for Asian wearers.
The Alibaba partnership was created in part to ensure consumer access to genuine products in a market category frequently assailed by counterfeiting.
