Japanese cafe chain % Coffee to expand in China

Japanese cafe chain % Coffee is preparing to launch new locations in China and Hong Kong.

The business is planning to open its fourth Hong Kong store at Monster Mansion in the middle of next month, its 27th location worldwide. Meanwhile, the franchise’s head roaster Takahiro Uemisha is stationed in Shenzhen preparing for the opening of three locations in the city, scheduled to open within the coming months.

Percentage Coffee in China 2

Shanghai will see two % Coffee stores emerging in Xintiandi and Fangsuo Bookstore. Both locations are being designed by the brand’s new architect Alexis Dornier.

The Kyoto-headquartered coffee chain is preparing to open its first store in Singapore as well as plotting expansion into Indonesia, Malaysia and India.

With its slogan “See the world through coffee”, % Coffee has built a strong following via social media. As well as its Asian foray, the company has outlets in Germany and several Middle East markets, with plans for France, Morocco and Canada.   

The Japanese cafe chain was founded in 2014 by Japan-born Kenneth Shoji who grew a love for the beverage while studying in California.

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