Hong Kong retail sector startup Passkit is one of eight international companies chosen for the next 12-week Infiniti Lab Accelerator program.

Infiniti will host monthly workshops and hackathons at the new Infiniti Lab space in Hong Kong’s Central and grant exclusive access to expert mentors and industry partners across multiple verticals to help the entrepreneurs achieve success.

Passkit’s mission is to help brands fully leverage and profit from new technologies to deliver connected online to offline experiences.

“With expertise in mobile wallet, beacons, chatbots, blockchain, and CRM/POS systems, PassKit ensures that businesses of all sizes are able to access the latest innovations in technology through the PassKit platform, making it even easier for brands to have real engagement with customers that build real loyalty,” the company explains on its website.

Already boasting more than 50,000 business customers, Passkit claims more than 100 million people worldwide are benefiting from its technology. Those customers include DFS, Western Union, Thai telco AIS, Heathrow Airport and Jetstar Airways.

This year’s accelerator program is the first to bring ‘advanced stage’ startups to Hong Kong, which Infiniti says encourages cross-border collaboration while enriching the local ecosystem. So far, 46 startups from around the world have been through the program, which was launched in 2015.

The other seven companies selected for this latest round are data consultancy Yimian from Mainland China, self-driving vehicle technology developer Apostera from Germany, vehicle sales platform Autobahn from Estonia, traffic analytics specialist Brisk Synergies from Canada, customer research specialist SmartTones Media from Canada, car sales software developer Drive Motors from the US and fleet management software specialist OviDrive from Australia.