Pradera Retail Asia has opened Mosaic Xi’an mall in China’s Xi’an city.
The new 120,000sqm mall is Pradera’s fourth retail asset in China and targets the 20-45 age group with international fashion tenants and entertainment/F&B providers. Already 80 per cent leased, it will hold a one-year promotional program to establish the location in the local market.
“Mosaic Xi’an creates an innovative shopping experience, so as to satisfy consumers’ booming demand for situating more creative means of entertainment in malls,” said Pradera’s CEO Alison Rehill-Erguven.
The accents on entertainment are designed to draw customers from the surrounding region who may otherwise shop online.
“Experiential business is critical for the overall industry,” said Rehill-Erguven. “When more and more shopping centers are transforming into ‘one-stop’ shopping experience centres, we go further to provide the latest advancements in entertainment, F&B and fashion, as well as events, customer service and technology, leading young customer groups on an unforgettable, entertaining journey.
“Technology has inevitably changed the retail industry; consumers still want to shop in the stores to feel and touch the products … We must not underestimate the power of human interaction and the need for it.”
Renowned as China’s ancient capital, Xi’an is located in the central Chinese province of Shaanxi. It is surrounded by 14th century city walls, an architectural feature that has been reflected in the design of the new mall.
Pradera already operates three Mosaic retail properties in Shanghai, Qingdao and Chongqing respectively.
