China marketing expert, author and professional speaker Ashley Galina Dudarenok is hosting a China Influencer Marketing forum and book launch in Hong Kong on Monday.
Dudarenok, who is the founder of ChoZan and Alarice, will be joined on stage by Josh Steimle, the founder of Influencer Inc and MWI, and Susie Hu, a blogger with more than 100,000 followers on Weibo. The panel will be moderated by Jan Smejkal, the founder of The Dinner.
The event, free of charge for marketing or media people, will be held at The Hive in the Cheung Hing Industrial Building at Kennedy Town from noon to 2pm.
Dudarenok says the key takeaways from the panel will be the latest trends and developments in China’s KOL landscape, best practices (and common mistakes) on KOL marketing in China, the future of the industry and how to become an influencer.
During the event, Dudarenok will also introduce her latest Amazon bestseller Digital China: Working with Bloggers, Influencers and KOLs for the first time in Hong Kong and will be signing copies.
People interested in attending can register online.