Hotel Chocolat has opened its second store in Asia Pacific.

The British-based luxury chocolate retailer has opened an outlet in Tokyo to follow up its first store in the region, in Hong Kong. The new store is in the giant Aeon Lake Town shopping mall on the outskirts of Tokyo. More are planned for Japan, where there is established demand for luxury confectionery.

“The reaction to Hotel Chocolat in Japan on our first day of trading last week was hugely encouraging,” said co-founder and CEO of Hotel Chocolat, Angus Thirlwell.

“Customer engagement, media attention, and sales performance were all well ahead of expectations.
“Our portfolio of products landed with aplomb. Hot Chocolat drinks, our 8g sculpted chocolate batons, and our Selector range were all in high demand. We look forward to unfolding the brand further here.”