Hong Kong jewellery retailer Emperor Watch and Jewellery has launched its first flagship store at Pavilion Kuala Lumpur.

The 2012 sqft artistically styled retail space features the brand’s full range of fine jewellery in a bid to emphasise a sense of craftsmanship.

Emperor’s chairperson and CEO Cindy Yeung attended the launch event wearing her own “Nuo” collection, which is prominently featured in-store. Speaking about the signature collection, she said it “encapsulates the perfect artworks of creativity and passion. It accentuates the essence of the gemstones, thereby revealing the brand’s unique jewellery aesthetics and unwavering commitment to premium quality”.

The collection will be showcased at the store until December 6, and are available for private viewing by appointment only.