Amorepacific’s budget-cosmetics brand Innisfree Philippines has opened its first store, during its expansion plan in Southeast Asian market.
Located at largest shopping mall in Manila, SM Mall of Asia, the 148sqm store offers all Innisfree’s flagship items.
After the Mall of Asia store, Innisfree plans to open outlets at three major shopping malls in Metropolitan Manila next year and launch an online channel.
An Innisfree spokesperson said the company will also pursue its green life campaign in the Southeast Asian country.
Innisfree’s skin-care products are popular among Filipinos in their 20s and 30s who are interested in hallyu (the Korean wave) and Korean beauty.
Established in South Korea, Innisfree now operates 655 outlets overseas including in Hong Kong, India, Japan, Taiwan, Singapore, Thailand, the US and Vietnam.
