Italian furniture maker Poltrona Frau has opened a new retail space in Ningbo, China.

The new 340sqm, single-floor shop presents a range of living spaces that alternate between living area and bedroom, dining room and home office according to the Poltrona Frau philosophy.

The retail concept is designed to convey the atmosphere of a real home.

Pieces on display include classic and contemporary designs, from early 20th century armchairs to recent Chinese lighting collections. The store features an area dedicated to showcasing the brand’s leather bookcase.