International shipping and consolidation company ShoppRe.com is setting up in Dubai with a series of marketing campaigns.

The shopping portal optimises cross-border e-commerce from India, acting as a bridge between people living abroad and Indian shopping sites such as Flipkart and Myntra.

According to the site’s founders, most Indian sellers do not offer international shipping and several Indian websites do not accept international card payments.

ShoppRe’s brand ambassadors, actress Priyamani and her husband Mustufa Raj, kick-started the official launch in Dubai by releasing the new ad campaign.

“I can totally relate to people who have just shifted abroad and badly miss shopping from India. ShoppRe makes it possible to have your favorite Indian goods delivered right to your doorsteps,” said Priyamani.

The firm’s major investor V A Hassan said: “I have been in Dubai for more than four decades. I have seen the huge demand for Indian products like fashion, food, etc, which are popular everywhere, but not easily accessible or are extremely overpriced”.

ShoppRe was founded in October 2016 and has fulfilled orders worth INR 40 million (US$565,200) for more than 15,000 customers, including both Indian and non-Indian consumers. It has shipped products to more than 80 countries.