Jollibee Malaysia has opened its first outlet – in the beachside city of Kota Kinabalu.
CEO Ernesto Tanmantiong said opening in Malaysia marked a new chapter for the group.
“We invite Malaysians to come and see for themselves why people line up for hours.”
Jollibee Foods head of international business, Dennis Flores, said Jollibee is beloved throughout Asia, because it appeals to diverse tastes and cultures.
“This has propelled us to become the fastest-growing Asian restaurant company, and we are thankful for the overwhelming support. It drives us to do better for our customers, and to continue to serve delicious food with our signature warm service.”
The Jollibee Malaysia opening follows the brand’s recent expansion into London and Manhattan as its rapidly expands its global store network to surpass 4300.
After making its debut in the capital of Sabah, Jollibee Malaysia plans further outlets in major cities across the country.