A Jumbo Seafood restaurant has opened at Ion Orchard shopping centre.
Operator Jumbo Group says the restaurant the first new Jumbo Seafood outlet opened in the city by the group in a decade and takes the store count to 17 across Asia. The 16th opened in Bangkok’s IconSiam complex just last month.
The Ion Orchard outlet also marks the group’s first site inside a shopping mall in Singapore.
Ang Kiam Meng, group CEO and executive director, said while the company had focused on taking the Jumbo Seafood brand into other Asian cities during the past five years, it was constantly on the lookout for good locations in its home city.
“Jumbo Seafood is a household name for Singaporeans and overseas visitors, and the heavy footfall of shoppers along Orchard Road bodes well for the restaurant. We are optimistic that its prime location carries wide appeal to the corporates as a destination of choice to dine and conduct their business and networking sessions,” Ang added.
The new eatery will occupy 5400sqft of floorspace, with a seating capacity of 160, including four VIP rooms.
Ang said Jumbo Group plans to open one more Jumbo Seafood restaurant, one Teochew cuisine restaurant and at least two more Tsui Wah “Cha Chaan Teng” outlets in Singapore.
Jumbo Group’s network of outlets (including those of its associated companies and those under licensing arrangements) spans Singapore, Shanghai, Beijing, Xi’an, Fuzhou, Taipei, Taichung, Ho Chi Minh City, Bangkok, Tokyo and Osaka.
The company has 13 outlets in Singapore and seven in China under five restaurant brands: Jumbo Seafood, JPot, Ng Ah Sio Bak Kut Teh, Chui Huay Lim Teochew Cuisine and J Cafe. It also operates one Tsui Wah Hong Kong-style “Cha Chaan Teng” in Singapore as a franchisee and manages one Singapore Seafood Republic outlet. Through franchising to third parties, it has one Jumbo Seafood outlet in each of Bangkok, Fuzhou, Taipei, Taichung and Ho Chi Minh City, and it recently opened its first Ng Ah Sio Bak Kut Teh outlet in Taipei.
In Singapore, Jumbo Seafood has outlets at the East Coast Seafood Centre, Riverside Point, The Riverwalk, Dempsey Hill, and NSRCC’s Changi Clubhouse.