South Korean retail conglomerate Lotte has partnered with British furniture brand The Conran Shop to establish a presence in Korea.

The high-end home furnishing store chain will open its first 2314sqm outlet in Gangnam later next year under Lotte Department Store. The brand will serve to enhance Lotte’s home furnishing offerings as the market flourishes in the region.

Lotte has high expectations for the brand as a high-end chain noted for its product range by iconic international designers. It currently has 10 locations in the UK, France and Japan.