Samsung Philippines has launched a redesigned flagship store in Manila.

Located in CyberZone at SM Megamall, the store is designed to showcase the brand’s latest technologies and aesthetics, with U-shaped center bars built to facilitate one-on-one communication with customers as they interact with the products. A central ‘Newness Table’ serves to show off the most recent Samsung innovations.

Accessories are given the same exposure as the more expensive offerings with equal opportunities for consumers to examine and try before they buy. Dedicated spaces are reserved for Gear S watches and Samsung Gear VR offerings, as well as audio products such as speakers and headphones.

The flagship also houses a revamped customer service area, featuring experience lounges and consumer learning programs.

“Samsung as a brand has always been known to consistently redefine the new normal and to go beyond expectations. Over the years, our mobile phones have set the benchmark for what the consumers need and want”, said Samsung Philippines president James Jung. “The new store design heralds a new chapter in Samsung retail, enabling customers to engage with our brand and products in new ways.”