Visual commerce AI firm ViSenze has partnered with Samsung to help users easily discover and purchase products using the Shopping by Bixby Vision app on the electronics firm’s mobile devices.

The partnership employs ViSenze’s automated visual-commerce technology and visual-search capabilities customised to consumers’ personalised shopping demands.

“Consumers are exposed to countless products in their everyday lives that inspire and empower them to explore new trends,” said ViSenze CEO Oliver Tan. “Samsung is one of the first major companies to capitalise on this, recognising how essential it is to ensure the path from discovery to purchase is effortless.

“At ViSenze, we work globally with some of the largest brands and retailers. Coupling this knowledge with our market-leading visual commerce technology, we are able to provide our partners with the insights and capabilities they need to find success with visual search and the commerce it’s driving each day.”

According to material released by the brand, “Visual commerce solutions enable mobile shoppers to seize inspirational moments instantaneously by enabling them to find the same or visually similar products directly on their devices from top retailers such as Rakuten, Urban Outfitters and Zalora.”

“Thanks to ViSenze, customers in this region can now take mobile shopping to new heights via Shopping by Bixby Vision, which makes shopping easier than ever, via your camera,” said head of mobile services & partnerships for Samsung Southeast Asia & Oceania Christopher Tarr.

“From inspiration to instant gratification – it is that simple.”