Multi-brand concept store Manifesto has opened a new flagship store on Singapore’s Orchard Road.

Manifesto’s new space in Mandarin Gallery envelopes guests in “the stark and abstract beauty of the Saharan landscape”, featuring sand colours and organic rock-like contours.

Inspired by North African architecture, the store uses natural desert hues to reflect the warmth and hospitality. The entrance recalls a nomadic tent, highlighted by LED lights.

“The design direction reflects our philosophy. We want to welcome customers, wanderers, the same way Bedouins welcome strangers under their tent,” said Manifesto founder Walid Zaazaa.

The new store offers more than 30 brands encompassing fashion, streetwear and lifestyle accessories, including a curation of hard-to-find brands in Southeast Asia: APC, Lemaire, and Axel Arigato.

“The most important selling point of our product is scarcity. We have brands of different aesthetic, origin and prices. The common thread between them is how they express their identity through products that are easily wearable, made with outstanding quality, and have interesting stories,” Zaazaa added.

Caption: The multi-use concrete cashier counter was cast on site and infused with red pigment.