“Leisure-food retailer” Best Mart 360 Holdings has launched a member mobile app.
The new app is offering a range of promotions, member privileges and a reward points scheme, and enables members to view the group’s latest product information anytime and anywhere.
The group, which operates 88 retail stores in 18 districts in Hong Kong, established its membership scheme in April 2015 in order to promote consumer loyalty, stimulate sales at retail stores and further expand its customer base. As of December, the group had more than 1 million members.
“We intend to further expand our member base by offering additional member benefits and enhance our communication channels with our members,” said Best Mart 360’s CEO Hui Chi Kwan.
“We believe that by expanding our member’s coverage, we are in a favorable position to secure recurring business and maintain sustainable growth of our business. Our membership scheme also allows us to collect purchasing information and data of our frequent customers for surveying and analysing customers’ purchasing preferences, needs and habits that are significant for enriching our product portfolio, determining our pricing strategy for individual products and providing better customer services.”
The new app aims to enhance members’ consumer experience by providing information on latest promotional offers, selective products, the retail shop network, member privileges and reward points record, as well as accumulating e-coupons for future purchases.