LVMH plans London hotel-retail project

Luxury retailer LVMH is harbouring plans to develop a corner of London’s Grafton Street, according to a report on Business of Fashion.

The development, made in partnership with privately owned property developer O&H, will reportedly include a Cheval Blanc hotel, a restaurant, a spa and a rumoured flagship Celine boutique. The projects are expected to be complete by the third quarter of 2022.

The news follows the group’s acquisition of luxury hospitality group Belmont at the end of last year, at which time the company said it saw growth potential in the luxury sector coming not only from goods, but also high-end experiences.


LVMH already operates a number of locations in the Grafton Street vicinity, including stores by Louis Vuitton, Loro Piana, Christian Dior and Rimowa nearby.

Photo courtesy: Business of Fashion.

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